Poor Mario. Whored out like a lady of the night just make some fast cash for Nintendo, the new pimp in town. What's next? Kirby's Haberdashery? Zelda and Linksys Routers? Smash Brothers Instant mashed potato? Yoshi's Sushi? Probably not ... but still, how far Nintendo have fallen.
It's not the first time, Nintendo characters were available in Happy Meals in Canada back in the Super Mario Bros 3 days (or possibly Super Mario World).